Manifesto

Every persona starts from a research brief with at least eight cited sources, three of them primary. Specs are approved before a line is written. Roles where mistakes are expensive (legal, finance, compliance, HR) carry hard liability rules: the persona drafts, flags, and routes; it never renders the judgment that belongs to a professional. 

Every persona starts from a research brief with at least eight cited sources, three of them primary. Specs are approved before a line is written. Roles where mistakes are expensive (legal, finance, compliance, HR) carry hard liability rules: the persona drafts, flags, and routes; it never renders the judgment that belongs to a professional. 

Every persona starts from a research brief with at least eight cited sources, three of them primary. Specs are approved before a line is written. Roles where mistakes are expensive (legal, finance, compliance, HR) carry hard liability rules: the persona drafts, flags, and routes; it never renders the judgment that belongs to a professional. 

Benefits

What we won’t trade away.

Same three rules for every persona, every release.

Quality over quantity

A persona ships only when it’s visibly better than the free floor. Otherwise, it doesn’t ship.

Honesty over hype

No invented metrics, no fake testimonials, no imaginary customers. The quality bar is the pitch.

Human in the loop

Anything irreversible or outward-facing waits for a person to say yes.

FAQs

Questions?

Everything teams ask before getting started. Still curious? Reach out - we usually reply within an hour.

More questions?

Reach out anytime.

Talk to us

Talk to us

How is a persona built, from idea to release?

Research first, then a written spec, then build, then evals for every skill, then an adversarial review, and finally a human sign-off. Every release, no exceptions.

Why not just prompt an LLM to act like a professional?

What happens for high-stakes roles like legal, finance, or compliance?

How much research goes into a new persona?

Do you use fake metrics or testimonials on this site?

Who signs off before a persona ships?

Where can I see what’s shipped so far?